Let’s talk about rebranding. This blog is part one of a series of three posts that will help make sense of rebranding for you.
While I absolutely love working with clients that come to me with plans for a new business that they’re passionate and excited about, I’m most often working with business owners on clarity and strategy for a rebrand.
The idea of a rebrand is always exciting, but it can also cause clients to feel a bit nervous at the same time.
A rebrand can be as simple as more modern colors and fonts or as complex as a new website and logo. What’s important is that before you spend time and money on rebranding, you need to know that it’s the right move for you, so you can dive in or postpone if necessary.
Our time is limited as business owners, so let me help you make the right choice and offer some solid reasons why you should highly consider a new brand design.
Reasons to Rebrand:
Your product or service no longer fits with the original brand.
This one’s a bit obvious, but it’s still good to consider. Do your original logo and tone match the products or services you’re selling now? How much have they changed? Can the original brand still match what your business is all about, or does it need to be refreshed to encompass your business’s current model better? Remember, unless you’re starting an entirely new business, you want to stay away from a brand that would seem unfamiliar next to your original concept. You want your customers to recognize you after your rebrand.
Your brand is outdated.
You look at your website and social media pages, and it’s like you’re looking back ten years. This isn’t always a bad thing. It’s quite popular to have ‘vintage’ characteristics; however, you may need to take your logo and give it a refresh. Consider substituting in a more modern font or using colors that aren’t inherently from the 90s. Again, your brand should be familiar to your customers, even with a refresh.
You don’t love your original branding.
It happens. You may have started your business, and with a whirlwind of decisions, your brand was finalized and wasn’t quite what you wanted. But it was done, and you needed to launch, or perhaps you had already reached your budget. Or, you loved it then but don’t love it now. Whatever the situation, you just don’t love your brand. This makes it hard for you to love sharing your business, and that’s a problem. If you, as the owner, struggle to feel a passion for the brand, so do your customers. A rebrand will allow you to feel re-invigorated. It will also make it easier for your customers to love your business.
You’ve changed direction.
Most often, this is where my clients are. They’ve been in business for several years and have successfully evolved. They have so much to celebrate. The brand just needs to catch up.
You want to take your business to another level.
Whether you want to take your business to another level or in a new direction, you want to be seen differently. Your ambitions have changed, and the brand is working at a different level than you are.
You want to change people’s perception of the brand.
You know what you’re for; your values are clear, but your clients need to see you that way. How your business is perceived and how you want your business to be perceived are entirely different. Your message may come across differently than you’d like, and your brand story is misunderstood; you’re losing customers, jobs, and opportunities. The incongruency is confusing.
Where are you and your business?
Can you relate to any of these scenarios?
Feel free to call me if you’re considering rebranding and want to talk it through. I’d be happy to spend some time with you to make the decision easier.
I’d love to hear from you. Grab a spot on my calendar for a complimentary clarity and connection call. I promise you value; no pitching or selling, just me listening and providing clarity.