Brand Identity Design

Create distinction, become memorable and tap into what makes you different.
Some of my favorite brand identity designs are below. Enjoy!

Mandy Murphy Co

The Brand Brief: Mandy Murphy is a Life Coach and Grief Educator. She is passionate about guiding her clients to walk through their grief, not around it, and to find new meaning and purpose after a loss. She understands how courageous you have to be to slowly and gently lean into your grief, so you can discover your own power and generate a new way forward. Mandy’s passion for this work, her purpose, and her gift are what brought about the creation of Mandy Murphy Co.


The brand is calm, contemplative, and thoughtful and, as a result, should reflect the deep and courageous work achieved with Mandy and the inward-winding journey clients are inspired to take. Without a doubt, the work is hard, but clients experience an inviting warmth as if held, a feminine holding that is nurturing, loving, and honoring. Clients are seen, heard, and held while bravely and courageously doing the work to rediscover their unique calm and strength.  Visit mandymurphyco.com.

Lots of Luxe

The Brand Brief: Lots of Luxe is a coming together of talented women who love fashion and have a passion for working with other women, helping them create wardrobes that fit their lifestyle, taste, and budget. As Personal Stylists, they are guiding, educating, and thoughtful when working with clients. They are trusted experts in the field of building wardrobes. They’re never overly serious and always add an element of fun to their work. While the brand is luxurious, it is approachable and always inclusive.


The brand is, above all, stylish, luxe, opulent, collaborative, service-oriented, understanding, down-to-earth, helpful, and fun. Visit luxenc.com.

Effortlessly Share Your Brand (and Passion) with the World

Imagine a brand identity that is instantly recognizable and communicates the right message to your ideal audience.
You have confidence in your brand, decisions feel more effortless, and as a result, you no longer second-guess the brand or compare it to anyone else’s.
Your brand is completely congruent with who you are and the experience you offer your clients.

Empower Personalized Fitness

The Brand Brief: Empower Personalized Fitness creates personalized fitness programs for busy people. The ideal client is looking for effective and efficient workouts that empower them to be stronger and healthier so they can better fulfill essential life roles. Empower Personalized Fitness has been evolving for over 15 years and, by comparison, is a leveled-up fitness center where its client’s needs, health issues, and goals always take center stage. Their specialized team of fitness & nutrition experts designs training programs unique to each client. Clients experience an atmosphere of support, motivation, inspiration, and community.


The brand is classic and timeless. It is empowering, motivating, and supportive. Always professional and seen as an industry expert. The brand is never pushy, lacking, excluding, intimidating, or cheap. Above all, there is always a sense of community, inclusiveness, and acceptance. Visit becomepowerful.com.

Featured Brand

8 Gate Consulting

The Brand Brief: 8 Gates Consulting is one woman’s passion to be a guiding force for nonprofit organizations nationwide. With life-long experience in the industry, she has developed proven methodologies (strategy, process, and governance) to help secure the success and growth of these nonprofits. 8 Gates Consulting’s vision is to be the cutting-edge thought leader and consultant in the nonprofit space who impacts organizations that are changing the world.


The brand is highly focused and knowledgeable, with a strength of conviction. It is professional, honest, straightforward, and approachable. Visit 8gatesconsulting.com.

Bev Dwane

The Brand Brief: Bev is a Certified Color Analyst & Image Stylist with over 25 years of experience in skincare, makeup, color, and style. She believes each client is uniquely and wonderfully made and wants to help her feel beautiful. Bev loves helping women discover their best colors, style & makeup – in order to bring it all together without compromising who she is today.


The Brand is stylish, sophisticated, and current. It’s friendly, warm, inviting, and generous while elevated, colorful, soft, and fresh.

Empower Partners

The Brand Brief: Through exceptional leadership, support, and clarity, EMPOWER Partners empower their clients to fulfill their dreams of owning and operating a successful wellness/fitness studio.


The brand is intelligent, logical, and ordered. It’s trustworthy, supportive, confident, forward-thinking, focused, and communicative. And, without a doubt, powerful, motivated, warm, and energetic.

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