Hi, I'm Sue Forrest

Your fellow female business owner, brand clarity expert & designer; your partner.

I offer women who are passionate about their work and looking to make a difference, the guidance & collaboration needed to form and grow their businesses.

You have a passion for making a difference.

You’re looking to change lives.

You want to influence and inspire.

I help bring clarity to your work in order to create a distinct and memorable brand.

Let’s talk about your brand!

Brand Clarity

Creating a purpose-driven brand must begin with YOU, what you care about, what you stand for, your beliefs, and your values.

Your brand comes to life when you have a crystal clear understanding of who you are, what makes you different and unique, what internal problem you solve, for whom you solve that problem, and the transformation you’re offering.

Brand clarity is foundational to a successful business. It allows you to create distinction, become memorable, and tap into what makes you different.

This is InsideOut Brand ClarityTM 

For many entrepreneurs, getting to the deepest level of clarity is rare and often skipped entirely. When you’re alone in the process, it’s challenging to take a profound look at yourself, your passion, and how you want to be perceived—and only scratching the surface results in feeling stuck, frustrated, unsure, and doubtful.

When doubt creeps in, you can’t settle on how to get your solutions in front of a target audience. You’re unsure who will listen or how to share your story.


Maybe you’ve been in business for a few years, and you’re not attracting the right clients, or your brand no longer feels congruent with who you are, your content, and your offering.

If this sounds like you, it may be time to evaluate where you are and consider reaching the clarity you need for your exceptional brand or rebrand.

You know you have something of value to offer.Your vision is clear.

However, pulling it all together into a cohesive and attractive brand feels impossible. You know you need to define your brand, know your audience, identify the internal problem you solve, create clear, concise messaging, and establish a creative direction for your brand identity. You know skipping this foundational clarity work can result in ineffective marketing. 

But it’s hard to do all that on your own. That’s why a partnership is so helpful and necessary for small business owners.

I understand where you are.

I can still remember when I started my business thinking: how could I possibly afford to pay someone to partner with and help me?

What I know for sure is this: you cannot afford not to hire help.

Things take longer on your own and you continue to second-guess yourself when there is no one to collaborate with and bounce ideas off.

Together we can create a distinct and memorable brand that begins with you!

A few of our brand clarity partners:

Every woman deserves to have another woman who has her back. Here’s how we’ll work together…


We work through a deep discovery process…

to clarify your brand’s reason for being. We dig deep into your identity to uncover what kind of person you are and how that can be intertwined into your brand so people feel a genuine connection with you.


We help you understand your audience through and through.

Defining the customers for your product or service and what they want and struggle against enables us to create a brand that speaks to them, stands out from others, and connects you to them.


We create a brand identity

that will be instantly recognizable and communicates the right message to your ideal audience turning them into loyal superfans. You gain confidence in your brand. As a result, decisions feel more effortless, and you aren’t second-guessing your brand or comparing it to everyone else’s.

Effortlessly Share Your Brand (and Passion) with the World

With guidance and collaboration, you can develop a brand that fills you with confidence and reflects your best self. Everything we create together will guide how you approach all aspects of your business.

You will have a unique brand identity that you no longer feel compelled to tweak forever, and which allows your personality and story to shine through.

Together we create a strong foundation that acts as a guiding light for your brand.

Your brand will tell your story, communicate your message and attract the right people to you.

Leave uncertainty and the need to keep changing things behind.

A brand created from deep clarity will lay the foundation for every aspect of your business, even beyond your visual identity.

Choose YourPlan

InsideOut Brand ClarityTM 

Investment: $495 – $545
Includes:   InsideOut Brand Clarity Workbook

Workbook Download
  Printed Workbook Optional
Clarity Journal
Two 60-Minute Clarity Calls
Brand Design Resources

InsideOut Brand ClarityTM + Brand Design

Investment: $3,750
Includes:   InsideOut Brand Clarity Process

You’re guided through the Clarity Process – 5 Calls
   Deliverables Include:
     Brand Brief
     Brand Style Guide
     Brand Identity Design
         logos. colors. fonts.
     Web Design Brief

Timeframe: 4-6 Weeks

Grab Your Free Gift

Finding Brand Clarity

This free guide will teach you why it’s so important to get abundantly clear about your brand before you begin designing, writing copy, or even naming your business.

Scroll to Top

Grab Your Free Gift

Finding Brand Clarity Guide

This free guide will teach you why it’s so important to get abundantly clear about your brand before you begin designing or even writing copy.